Executive Development Program in Marketing and Brand Management

Program Overview:
The Executive Development Program in Marketing and Brand Management is a comprehensive 16-week course designed for senior executives and managers seeking to enhance their skills in marketing strategy, brand development, and management. The program provides a deep dive into key concepts, tools, and techniques used in marketing and brand management, with a focus on practical applications and real-world case studies.

Program Objectives:

Develop a comprehensive understanding of marketing principles, strategies, and best practices.
Gain insights into the latest trends and developments in marketing and brand management.
Learn how to develop and implement effective marketing strategies that drive brand growth and customer engagement.
Develop the skills to lead and manage marketing and brand management teams within the organization.
Program Structure:
The program is divided into 16 modules, each focusing on a specific aspect of marketing and brand management. Participants will engage in a mix of lectures, case studies, group discussions, and hands-on exercises to reinforce learning and facilitate practical application.

Module 1: Introduction to Marketing

Overview of marketing principles and concepts
Evolution of marketing and its role in business
Marketing trends and best practices
Module 2: Marketing Strategy

Developing a marketing strategy
Market segmentation, targeting, and positioning
Competitive analysis and strategic planning
Module 3: Brand Management

Branding principles and concepts
Brand development and brand equity
Managing brand identity and brand image
Module 4: Consumer Behavior

Understanding consumer decision-making processes
Factors influencing consumer behavior
Consumer research and insights
Module 5: Product Management

Product development and innovation
Product lifecycle management
Pricing strategies and product positioning
Module 6: Integrated Marketing Communications

Overview of integrated marketing communications (IMC)
Advertising and media planning
Public relations and corporate communications
Module 7: Digital Marketing

Digital marketing strategies and channels
Social media marketing and content strategy
Search engine optimization (SEO) and search engine marketing (SEM)
Module 8: Marketing Analytics

Introduction to marketing analytics
Data-driven decision-making in marketing
Measuring marketing ROI and performance
Module 9: Customer Relationship Management (CRM)

Overview of CRM principles and strategies
Customer segmentation and targeting
Managing customer relationships and loyalty programs
Module 10: Retail Marketing

Retail marketing strategies and tactics
Store layout and design
Merchandising and sales promotion
Module 11: Branding in the Digital Age

Branding strategies for the digital era
Online brand building and reputation management
Influencer marketing and brand partnerships
Module 12: International Marketing

Global marketing strategies and challenges
Adapting marketing strategies for international markets
Cultural considerations in international marketing
Module 13: Brand Innovation and Sustainability

Innovation in branding and product development
Sustainable branding practices
Corporate social responsibility (CSR) and brand sustainability
Module 14: Brand Equity Management

Managing and measuring brand equity
Brand extension and brand portfolio management
Brand valuation and financial performance
Module 15: Strategic Brand Management

Developing and implementing a brand management strategy
Brand repositioning and revitalization
Brand crisis management and reputation repair
Module 16: Capstone Project

Apply concepts learned throughout the program to develop a comprehensive marketing and brand management plan for a real-world scenario
Present the marketing and brand management plan to a panel of experts and receive feedback
Program Delivery:
The program will be delivered through a combination of online lectures, virtual workshops, and self-paced learning modules. Participants will have access to a dedicated online platform where they can interact with instructors and peers, access course materials, and complete assignments.

Program Faculty:
The program will be taught by experienced faculty members with expertise in marketing and brand management. Guest speakers from industry may also be invited to share their insights and experiences with the participants.

Certification:
Participants who successfully complete the program will receive a certificate of completion from us.

Next Steps:

To apply for the program please register via making a payment, our representative will get in touch with you to confirm & the way forward. Alternatively you can get in touch with us via  contact-us form/email/phone/call-back request option.

Incase of any further details please feel free to get in touch with us & we would be happy to help!.