Executive Development Program in Advertising Management and Public Relations

Program Overview:
The Executive Development Program in Advertising Management and Public Relations is a comprehensive 16-week course designed for senior executives and managers seeking to enhance their skills in advertising management, public relations, and strategic communications. The program provides a deep dive into key concepts, tools, and techniques used in advertising and public relations, with a focus on practical applications and real-world case studies.

Program Objectives:

Develop a comprehensive understanding of advertising and public relations principles, strategies, and best practices.
Gain insights into the latest trends and developments in advertising and public relations.
Learn how to develop and implement effective advertising and public relations campaigns that drive brand awareness and engagement.
Develop the skills to lead and manage advertising and public relations teams within the organization.
Program Structure:
The program is divided into 16 modules, each focusing on a specific aspect of advertising management and public relations. Participants will engage in a mix of lectures, case studies, group discussions, and hands-on exercises to reinforce learning and facilitate practical application.

Module 1: Introduction to Advertising and Public Relations

Overview of advertising and public relations principles and concepts
Evolution of advertising and public relations
Role of advertising and public relations in business and society
Module 2: Advertising Strategy and Planning

Developing an advertising strategy
Target audience analysis and segmentation
Media planning and buying
Module 3: Creative Advertising and Copywriting

Principles of effective advertising creative
Copywriting techniques for different media channels
Evaluating and testing advertising creative
Module 4: Digital Advertising and Marketing

Overview of digital advertising channels and platforms
Creating digital advertising campaigns
Measuring and optimizing digital advertising performance
Module 5: Advertising Campaign Management

Managing advertising campaigns from concept to execution
Budgeting and resource allocation for advertising campaigns
Evaluating advertising campaign effectiveness
Module 6: Public Relations Strategy and Planning

Developing a public relations strategy
Building and managing media relationships
Crisis communication planning
Module 7: Media Relations and Communication

Media relations strategies and tactics
Press release writing and distribution
Interview techniques for media spokespersons
Module 8: Corporate Communications

Internal and external corporate communication strategies
Employee communication and engagement
Managing corporate reputation and brand image
Module 9: Social Media Management

Using social media for public relations and brand building
Social media content strategy and management
Monitoring and responding to social media conversations
Module 10: Event Management and Sponsorship

Planning and executing public relations events
Sponsorship strategies and activation
Measuring the impact of events and sponsorships
Module 11: Influencer Marketing

Overview of influencer marketing strategies
Identifying and partnering with influencers
Measuring the impact of influencer marketing campaigns
Module 12: Measurement and Evaluation in Advertising and Public Relations

Key performance indicators (KPIs) for advertising and public relations
Measuring the impact of advertising and public relations campaigns
Using data and analytics to optimize campaigns
Module 13: Ethics and Legal Issues in Advertising and Public Relations

Ethical considerations in advertising and public relations
Regulatory issues and compliance
Handling ethical dilemmas in advertising and public relations
Module 14: Global Advertising and Public Relations

Adapting advertising and public relations strategies for global markets
Cultural considerations in advertising and public relations
Managing international advertising and public relations campaigns
Module 15: Leadership and Management in Advertising and Public Relations

Leading and motivating advertising and public relations teams
Managing conflicts and challenges in advertising and public relations
Developing a culture of creativity and innovation
Module 16: Capstone Project

Apply concepts learned throughout the program to develop a comprehensive advertising and public relations campaign for a real-world scenario
Present the campaign to a panel of experts and receive feedback
Program Delivery:
The program will be delivered through a combination of online lectures, virtual workshops, and self-paced learning modules. Participants will have access to a dedicated online platform where they can interact with instructors and peers, access course materials, and complete assignments.

Program Faculty:
The program will be taught by experienced faculty members with expertise in advertising management, public relations, and strategic communications. Guest speakers from industry may also be invited to share their insights and experiences with the participants.

Certification:
Participants who successfully complete the program will receive a certificate of completion from us.

Next Steps:

To apply for the program please register via making a payment, our representative will get in touch with you to confirm & the way forward. Alternatively you can get in touch with us via  contact-us form/email/phone/call-back request option.

Incase of any further details please feel free to get in touch with us & we would be happy to help!.