Professional Development Program in Web & Digital Marketing

Master strategic marketing concepts and tools to address brand communication in a digital world. you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
3 Months Program(12 Weeks Program) Sunday

Program Fee- INR 40,000 for Indian Students or USD 700 for International Students 3 months / Live & Interactive / Weekend classes

Pedagogy This program will provide candidates with an analytical and theoretical framework to understand the emerging practices in the world of Digital Marketing. It will cover the what, why and how of major current approaches, including online listening and monitoring, search engine optimization and social media participation From being an alternative distribution channel, the Internet today has become a mainstay in core marketing activities like advertising, sales, creation of word-of-mouth customer service, new product design and even branding. There are many tangible means for monetization of content through newer forms of online advertising and interactive marketing tools on the mobile web. These processes are just beginning and will have enormous impact on our activities and the way we relate to people and organizations.

Topics to be Covered
A) Introduction to Digital Marketing

B) Digital Marketing Planning and Strategy

C) Website Optimization

D) Digital Advertising (PPC, Digital Display and YouTube)

E) Affiliate Marketing

F) Email Marketing

G) Mobile Marketing

H) Social Media Marketing

I) Web Analytics

J) Search Engine Optimization (SEO)

K) Content Marketing

L) E-commerce Marketing

K) Product & Marketing Mix

L) Advance Marketing Strategy

M) Micro & Macro Web Marketing Skills

N) Growth Hacking in Digital Space