Professional Development Program in Entrepreneurship & Startup Sciences
Entrepreneurship is a science, an art & in fact a mix of both. Learn every thing you need to Know in order to converting an Idea to a Business Plan to a Highly Successful Venture with Proven methodologies from USA’s Silicon Valley Largest & most Successful Ventures.
3 Months Program(12 Weeks Program) Sunday
Program Fee- INR 40,000 for Indian Students or USD 700 for International Students
3 months / Live & Interactive / Weekend classes
This Program covers the conception, design, organization, and management of new enterprises. This Program is designed to take you from opportunity identification through launch, growth, financing and profitability. Along with insights from current Wharton start-up founders and financiers, you’ll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
Topics to be Covered
A) Introduction to Entrepreneurship
B) Markets, Need-Finding and Planning
C) Pitching, Testing, and Prototyping
D) Developing the Opportunity
E) Launching your Start-Up or Venture
F) Growth Strategies
G) Building the Team
H) Branding & Strategy
I) Acquiring Customers and Forecasting Demand
J) Cost Structures, Pricing, and Tracking
K) Business Models and Keeping Customers
L) Financing, Valuation, and Terms
M) Private and Public Financing, and Calculating Break-even
N) Elements of the Pitch and Exit Strategies