Executive Development Program in Market Research, Consumer Behavior, Sales & Marketing

 

About this Program: Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This Program will scratch the surface and provide you a foundational understanding of this field. In this Program, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner. This Program is a milestone for Professionals who would like to build & explore career in the field of Market Research as Market Research Analyst, Decision Maker & Marketing Professional. This is one of the most in-demand Program in the field of Marketing Research, Consumer Behavior Learning & Advertising.

 

Your marketing quest begins here! The program in this lays the necessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behaviour. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy.

“Finding the Story in the Data” is the most important emerging capability for market researchers according. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.

Learners will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.

 

Program Fee- INR 40,000 for Indian Students or USD 700 for International Students

3 months / Live & Interactive / Weekend classes

Syllabus :-

  1. Introduction to Market Research
  2. Introduction to Advertising
  3. Introduction to Sales & Marketing
  4. Market Research-Qualitative Research & Quantitative Research
  5. Research Report:- Delivering Insights
  6. Getting Started & Synthesizing Findings and Deriving Insights
  7. Measuring Various Marketing Efforts
  8. Planning to Communicate Findings
  9. Designing and Presenting Ideas
  10. Consumer Behavioural Fundamentals
  11. The Consumer Decision Process
  12. Marketing Research Fundamentals
  13. Marketing Research Data Collection & Analysis
  14. Introduction to Marketing
  15. BRANDING: Marketing Strategy and Brand Positioning
  16. BRANDING: Marketing Strategy and Brand Positioning
  17. CUSTOMER CENTRICITY
  18. GO TO MARKET STRATEGIES
  19. BRANDING & Advertising

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